This week, we were tasked with considering our online footprint as an individual ‘brand’ in competition with myriad others for online attention. Seeing as my Klout score is only a 10, I guess I have a lot of work to do, despite my rather large (read: 4-5 pages of accurate Google results) digital footprint.
The reading by Tom Peters said the following when considering how to create an online ‘brand’: “Ask yourself: what do I do that adds remarkable, measurable, distinguished, distinctive value?” I decided to let this question guide me as I made changes to my about.me page and my blog this week. Here is a snapshot of the about.me page at the start of this class:
I had initially wanted to show something a bit more personal. However, it was clear from the readings that ‘branding’ is a professional endeavor, meant to cultivate those weak ties that can lead to professional collaborations and opportunities, and so I decided to re-envision the page as such. Here is the new page:
After viewing the linkedin video, I wanted to add a professional head shot of myself to this page. Unfortunately, the only such photos that I have are property of the University, so I steered clear of that for fear of copyright repercussions. I added a generic picture of myself which hopefully provides a human aspect without being too cutesy or personal. More importantly, I re-wrote the biography section to emphasize what fires me up professionally and which I think makes me stand out a bit. I hearkened to Peters’ advice to “Ask yourself: what have I accomplished that I can unabashedly brag about” by adding a section I call “Bragging Rights” which lists a few of the professional projects I am most proud of.
The blog also received a facelift just for practice, although I do not plan to use it beyond this class. To create consistency for this ‘brand’ across online arenas, I added an about.me widget to the blog that will allow the about.me bio to be displayed on the blog. I also changed the theme to something a bit more standard and less whimsical.
After having explored the importance of profiles on Twitter last week, I also updated my Twitter profile and bio.